Monday, November 20, 2017

Chips now Strips

Feb 2005 - Aria Farm re-launch the Chip Range as Aria Farm Beef, Lamb and Chicken Strips

Aria Farm markets a range of quick , healthy and delicious products in NZ supermarkets. Aria Farm has relaunched the Chip Range as Aria Farm Beef, Lamb and Chicken Strips. Customer research has led us to the new Strips, with improvements to both product and packaging.

Aria Farm has had remarkable success with the chip range, but although the meat chips were really healthy, the Chip name does not convey this. Beef, Lamb or Chicken Strips sounds a lot better.

The Strips have all the positive attributes of the chips, they cook from frozen in just 6 minutes, they are convenient and versatile. They have a better taste with a little salt added. New bag design, with all the Aria Farm products looking similar ,will ensure customers can identify the Aria Farm range more easily in the freezer departments.